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Opportunity is everywhere for innovative agencies that bring real value to customers. However, opportunity can be overwhelming if you do not adapt to changing markets and build a scalable infrastructure to accommodate growth. The fourth chapter of Paul Roetzer's Book, the Marketing Agency Blueprint, discusses how to build a stable and scalable agency infrastructure.
Download this Exclusive Chapter, How to Build a Scalable Agency Infrastructure!
Starting from the perspective of a solo entrepreneur, this chapter explores the structures and systems that facilitate the production and delivery of agency services, and discusses the core infrastructure components required to run and grow your business - financial, IT, management systems and HR. - Focus on building a stable operational foundation with nimble management systems.
- Make calculated investments in hardware, software, staffing, partnerships, advisors and office space.
- Activate an internal social network to encourage collaboration, continuously transfer knowledge and perpetuate your culture.
- Understand the impact of growth and success on human resources, and cash flow.
- Create a funding runway to enable growth and innovation.
- Build more agile and cost effective systems "in the cloud."
Patrick Shea Marketing Manager Value Added Reseller Program http://www.hubspot.com/partners |
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