PR Magnets. They're the people who always seem to be

successful in getting major media coverage for their

clients. While some bitter PR pros like to call PR magnets

"lucky", the truth is it's no coincidence that these guys

(and gals) are able to get good coverage time and time

again.

The good news is you're about to find out exactly what you

can do to become a PR magnet. Start by taking a look at

these 7 habits of highly effective PR experts.

1. They use the leaky faucet approach to PR - PR magnets

know that by dropping a series of newsworthy press releases

over a steady period of time, you will find that the media

will eventually cover your company. Take note of the word

"newsworthy." Make sure your press releases will actually be

considered newsworthy by someone outside of your company,

particularly journalists and editors. The leaky faucet

approach is the same tactic many PR firms use, but you can

adopt it at a fraction of the cost.

2. They find creative angles for stories - Journalists and

editors receive dozens of press releases every single day.

Most of these press releases are politely filed away in the

nearest garbage can. Why? Because they're the same old,

boring story that's been told thousands of times before. PR

magnets know how to find creative angles for stories so that

they instantly stand out from the pack. More importantly, PR

magnets know how to write killer headlines that hook

journalists and instantly grab their full attention.

3. They're well organized - The leaky faucet approach to PR

(see #1 on this list) requires a lot of content development

and following up with the media. To handle all of this, the

PR magnet must be well organized so he can attack the

project in the most efficient manner possible. If you lack

organizational skills, either hire someone to help you or

find good organizational and productivity tools online that

you can use.

4. They can multitask and think on their feet - PR campaigns

are multi-faceted, and many things go into generating

publicity for a company. PR magnets are excellent

multitaskers, as they have the ability to juggle phone

calls, write and distribute press releases, answer emails,

and handle other PR tasks all at once.

5. They know the media inside and out - PR magnets

understand who the major media players are, what type of

stories their target audience likes, and where the

conversations are happening. You should be reading

newspapers, magazines, and blogs, staying active in social

media, and watching TV (news, talk shows, etc.) so that you

can get to know the media inside and out.

6. They're persistent, but know when to take "no" for an

answer - Being a PR person is kind of like going to a speed

dating event every single day. You're constantly trying to

woo the next girl (media outlet), and you're probably

getting rejected more times than not (being told your story

won't get picked up). Being successful requires persistence,

but it also means understanding when "no" really does mean

"no". Pushing the issue after getting a firm "no" can cause

you to irreparably damage an important relationship.

7. They set goals and measure results - An effective PR

campaign requires clearly defining your goals, creating a

sound strategy for reaching these goals, and measuring your

success at doing so. Check out these PR measurement tips,

and put them to use.

Do you consider yourself a PR magnet? What are your most

important habits?

Cheers,

Mickie Kennedy
Founder, eReleases.com
CEO, eReleases.com & Press-Release-Writing.com