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Thursday, August 9, 2012

Going Mobile: Integrating Strategy and Design for Success

Virtual Xchange: Virtual Events presented by the AMA

If you don’t yet have a mobile presence, it is likely that you are missing out on a huge part of your audience. It’s time to make the change. And this event will show you how.

Join us from 10:00am - 3:00pm CT on August 14, as industry experts discuss mobile website strategies, how to leverage mobile in your marketing plan and design best practices that are crucial to the success of mobile.

Whether it’s how to implement a mobile strategy, site navigation and design for various screen sizes or application development, this event will give you the best tips and tricks of mobile marketing that will enable you to reach the ever growing mobile audience.

Registration is free!

Last Chance to Register!

Going Mobile:
Integrating Strategy and Design for Success


August 14, 2012
10:00am - 3:00pm CT

A half day online forum

register now


Join us to hear from our exciting panel of speakers:


Opening Keynote
Getting Beyond the Hype:
How to Put Mobile Marketing to Work for Your Business

Jamie Turner
Author, Founder
60 Second Marketer

In this fun, lively and upbeat presentation, Jamie will provide answers to common questions about mobile apps, QR codes, mobile websites, mobile paid search, SMS and other tools in the mobile marketing toolkit. If you're past the basics of mobile marketing and are ready to start exploring ways you can use mobile to grow your business, then you won't want to miss this information-packed presentation from one of the nation's leading experts on mobile marketing.


Closing Keynote
Mobile Everywhere
Hugh Park Jedwill
CEO, Mobile Anthem
Executive Director, Heartland Mobile Council


Almost everybody has a mobile device, every demo- and pyschographic. In fact, according to the World Bank, 75% of the world has access to a mobile device. In addition, every innovation trend is altered by mobile and company's valuations/future are dramatically impacted by their ability to capture the mobile opportunity. In this riveting closing keynote presentation, Hugh will help you understand customer's mobile behaviors and teach you how to use them so you can prepare for the tumultuous waters ahead.


Mobile Technology: Exploring Approaches to Web and Applications
J Schwan
Founder and President
Solstice Consulting and Bottega Sol


As the demand for deploying mobile applications increases, organizations have several technology choices to make. This talk will explore the different technologies available for developing mobile applications between mobile web, native applications and cross-platform tools.

Master Mobile Email Marketing
Maria Pergolino, Senior Director of Marketing, Marketo

In this session, Maria Pergolino will share best practices for formatting, design, and frequency that help your messages reach mobile phones, and capture prospect’s attention. Learn how to create emails that convert, regardless of the type of device they are accessed from.

Virtual Event and Session Sponsored by:


Watch the AMATV Segment on Going Mobile